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Tel: +44 (0)7771 822168

 

A Digital Media Services Provider

A large outsourced digital media services provider was looking rapidly grow “large service” sales whilst maintaining their core business sales activities.

Our Impact

  • By the end of Q1 they exceeded their sales target by over 20% and the profits target by ~40%
  • Year-on-year sales increased x3.5
  • More than doubled sales within 2 years
  • Grew new business sales by >45% year-on-year
  • Improved new business win rate by 30% year-on-year
  • Led and closed the company’s biggest digital media new business win

 

How We Did It

Goals

This private equity backed media services provider wanted to deliver world class managed services built for the BBC to other broadcasters and media owners around the world including existing clients such as ITV, Channel 4, Eircom and Sony.

Deliverables

We introduced a sales leader who

  • Re-organised the sales and pre sales team
  • Reset the CRM (Salesforce.com)
  • Simplified sales reporting
  • Personally led the largest new sales opportunity
  • Recruited new business sales people
  • Implemented key account planning
  • Delivered on-going sales management
  • Coaching of the newly promoted Sales Director

Trinamo built an effective sales team and implemented a rigorous sales process. Trinamo has great energy and was able to inject that into a team to generate significantly increased sales activity in an embryonic and difficult market.

CEO, Outsourced Media Services Provider


What We've Achieved