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A Mature Pan-European
Engineering Business

Our client was an established European engineering business whose market leading position was under intense threat from a US global market leader.

Our Impact

  • Within 6 months we had almost doubled new business won
  • Sales outlook in the first year rose by 20%
  • Our marketing activities increased opportunities by 30% in 6 months
  • Within 1.5 years, we had increased year-on-year sales growth by 200%
  • In 2 years, the company was sold to the US global market leader for 8.5 x revenue

 

How we did it

Goals

We collaboratively agreed these project goals: 

  • To defend their market leading position from the American competitor
  • To successfully enter and become the market leader in an emerging market sector

Our Actions

We took these steps in order to achieve our objectives:

  • Recruitment of a Head of Sales
  • Restructure of the sales organisation – this included revising the sales strategy and recruiting new sales and marketing team members
  • Lead generation campaigns were kicked off
  • A channel strategy was also introduced for the emerging market proposition to boost market activity and to secure early market share

Trinamo helped us to reinvigorate sales to underpin a strong engineering platform and help the company’s growth ambitions. Trinamo helped us focus on selling to the right sectors , hire the right people and implement key account management sales processes. The results speak for themselves.

CEO


What We've Achieved