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Geo-location Software for Mobile Phones

A privately owned developer of geo-location and cell planning software for mobile phone operators engaged Trinamo to accelerate sales as they were struggling to scale sales past CEO led activity.

Impact

  • Over a 7 year engagement, we helped them grow revenues from 1.4m to $26m
  • The company was sold for $85m
  • During our tenure, the company grew from a start-up to an enterprise

How we did it

Goals

We collaboratively agreed these project goals:

  • To grow sales – the company was struggling to scale sales beyond CEO led activity
  • To launch new products and enter new geographical markets
  • The recruitment of a global network of technology partners

Deliverables

We took these steps in order to achieve our objectives:

  • Ran our diagnostic exercise to identify sales constraints
  • Inserted a Trinamo VP of Sales and Marketing for 9 months
  • Drove the launch of a new geo-location solution that became the ‘Flagship’ product
  • Expanded sales into Asia
  • Recruited a permanent Global VP of Sales
  • Recruited a network of strategic technology partners including NSN and Ericsson.
  • Ran the Global Accounts team securing a world-wide deployment with a Tier 1 operator

Through the deployment of best practice and focussed sales management and operational execution, Trinamo has helped us build our sales to the highest level ever recorded.

CEO


What We've Achieved