A project oriented software business, selling into the NHS. Trinamo was asked to help with the strategic direction of the company, to build out a roadmap for sales, win new customers and create more activity within the market. The business was founder led and had lots of solutions but was not product / solution led.
Our 6 month engagement resulted in the following:
Our agreed objectives were to either prompt an immediate trade sale or help grow the business.
The key deliverables during our assignment were:
We asked Trinamo to provide strategic business direction and sales capability. Trinamo delivered exactly what we asked of them. They provided a roadmap for and delivered sales activity. By bringing this focus and specific sales and marketing activity, the value paid for the business increased by over 60% and we achieved our objectives.
Co-founder