Software Company
working in the
Healthcare Sector
A project oriented software business, selling into the NHS. Trinamo was asked to help with the strategic direction of the company, to build out a roadmap for sales, win new customers and create more activity within the market. The business was founder led and had lots of solutions but was not product / solution led.
Our Impact
Our 6 month engagement resulted in the following:
- Business was sold to a Global brand within 6 months as a direct result of Trinamo engagement
- Valuation of the business increased by 60%
- Return on Trinamo “cost” was x44
- Engagement with a core partner was enhanced
How we did it
Goals
Our agreed objectives were to either prompt an immediate trade sale or help grow the business.
Deliverables
The key deliverables during our assignment were:
- Creation of an action plan
- Appointment of an interim Head of sales
- Pipeline of prospects moved forward dramatically
- Establishment of a sales process
- Development of ROI materials
We asked Trinamo to provide strategic business direction and sales capability. Trinamo delivered exactly what we asked of them. They provided a roadmap for and delivered sales activity. By bringing this focus and specific sales and marketing activity, the value paid for the business increased by over 60% and we achieved our objectives.
Co-founder